Ispahani Mirzapore Tea
The Ispahani Group is a pioneer in many fields and remains one of the most successful and respected business houses in Bangladesh. It is the largest tea trading company in the country and dominates the domestic tea market, capturing approximately 50% of the national branded tea market and 80% of the branded tea-bag market. Ispahani Tea is renowned all over Bangladesh, and its best selling brands, such as Mirzapore Best Leaf and Mirzapore Double Chamber Tea Bags, are household names.
Although their brand is renowned as a traditional and esteemed tea brand in Bangladesh, their design elements, from logo to website, have remained antiquated. Recognizing the importance of revitalizing their brand image, I embarked on a passionate journey to redesign it, infusing it with contemporary aesthetics while preserving its time-honored essence.
Although their brand is renowned as a traditional and esteemed tea brand in Bangladesh, their design elements, from logo to website, have remained antiquated. Recognizing the importance of revitalizing their brand image, I embarked on a passionate journey to redesign it, infusing it with contemporary aesthetics while preserving its time-honored essence.
Ideation
This phase involved exploring various concepts and approaches to refresh Ispahani Mirzapore's brand image while staying true to its traditional roots and values.
Solution
The chosen solution encompassed a comprehensive redesign of the brand's visual identity, including the logo, packaging, and website, to bring it in line with modern design trends and cater to evolving consumer preferences, thereby revitalizing its presence in the market.
